OCYFP Sponsorship
SPONSORSHIP OPPORTUNITIES
The Orientation, Class Year, and Families Programs team at the George Washington University is dedicated to ensuring a seamless and enriching experience for every member of the GW community. From new students' first steps on campus to their academic journey and supporting their families, we're here to guide, assist, and foster connections. Your sponsorship enhances student experiences and boosts brand visibility within and beyond our community. Let's collaborate to create impactful moments together!
5k+
new students and their families are welcomed into the GW community annually
12k+
engaging social media followers comprising of students, staff, alumni and families
95+
staff members including our full-time professional team as well as student Orientation Leaders
"Sponsorship offers brands a unique opportunity to deeply engage with the diverse GW community, amplifying their presence and impact. By aligning with our events and initiatives, brands can foster meaningful connections, leaving a lasting impression on students, families, and supporters alike. Together, we can build a stronger, more interconnected GW community through collaborative partnerships."
Ayomide Fashola
Program Associate, Orientation, Class-Year & Families Programs
Email [email protected] to ask about available sponsorship opportunities!
SPONSORSHIP PACKAGES
Rev Package - $3,000
- Company Logo featured in Sponsorship Slideshow throughout New Student and Parent & Family Orientation sessions.
- Flyer or promotional item in New Student/Family Orientation bags to be distributed to attendees.
- Company Logo displayed on Orientation website with direct link to your website.
- Company Logo displayed on Orientation mobile schedule app, Guidebook.
Buff Package - $5,000
- Flyer/promotional item inside New Student/Family Orientation bags to be distributed to attendees.
- Company Logo printed on New Student/Family Orientation bags to be distributed to attendees.
- Company featured in Sponsorship Slideshow throughout New Student and Parent & Family Orientation sessions.
- Company Logo displayed on the Orientation website with a direct link to your website.
- Half page ad feature on our Family Calendar/Handbook.
- Company Logo with description and website displayed on Orientation mobile schedule app, Guidebook.

Blue Package - $10,000
- Opportunity to table at Fall & Spring New Student and Family Orientation.
- Flyer/promotional item inside New Student/Family Orientation bags to be distributed to attendees.
- Company logo on OCFYP staff’s t-shirts for New Student & Family Orientation.
- Company featured in Sponsorship Slideshow throughout New Student and Parent & Family Orientation sessions.
- Company Logo displayed on the Orientation website with a direct link to your website.
- Company Logo with description and website displayed on Orientation mobile schedule app, Guidebook.
- (Currently Available - Inside Cover and Inside Back Cover) Full page ad feature on our Family Calendar/Handbook
À LA CARTE SPONSORSHIP OPPORTUNITIES
For sponsors seeking customized engagement or flexibility in their involvement, we offer à la carte options. These standalone opportunities allow sponsors to tailor their participation based on specific goals and budget constraints. From sponsoring individual events to advertising in orientation materials or digital platforms, these options offer targeted exposure to our diverse audience. We welcome sponsors to explore these opportunities and reach out to discuss collaboration possibilities tailored to their unique needs and objectives.
Calendar Ad Feature
Sponsors have the unique opportunity to seamlessly integrate their ads and images throughout our Family Calendar and Handbook, ensuring that their brand's presence is felt as families flip through the days and months ahead.
- ¼ page = $375
- ½ page = $750
- Full Page = $1,500
Guidebook Ad Feature
Guidebook is our official mobile app where thousands of students and family members access the orientation schedule and other important updates. Sponsors can advertise here, reaching new students and families directly.
- Small Image (600 x 110 px) = $250
- Large Image (640 x 640 px) = $350
- One Tap Menu Feature = $600
Tabling Opportunities
Sponsors have the opportunity to gain direct exposure to the GW community by tabling at our high-profile events where you can engage with students, families, alumni and/or friends of GW, distribute promotional material and create lasting impressions for their brand. New Student/Family Orientation exposes your brand to over 2,000 students and their families.
- Tabling at New Student and Family Orientation = $1,000
IN-KIND TRADES
In-kind trades offer sponsors a creative alternative to traditional sponsorship packages. Rather than providing monetary support, sponsors exchange goods, services, or expertise for exposure and promotional opportunities. This approach enables sponsors to engage with events, organizations, or initiatives without a financial commitment, while still benefiting from brand visibility and strategic partnerships. In-kind trades included and are not limited to catered staff meals, water bottles, ponchos, discount codes, pens, rally towels and more!